SEO
Search engine optimization helps customers while increasing organic traffic, reach, and conversions.
NatureScapes.net Search Optimization
NatureScapes is one of the longest running websites for nature photographers since its debut in 2003. As a brand, the company consists of several different business segments of photographers in their audience.
Since 2016, I’ve worked on optimizing website pages for different areas of the company. My process beings with understanding user needs and business goals to formulate supporting search intent. Next, keyword research and analysis is performed to see where the website ranks currently and what opportunities exist. With a focus on targeted searches, I’ve written page content and designed and developed supporting landing pages to optimize the on-page experience.
In addition I’ve performed website audits, fixed issues, and worked with the web developer to build a system for managing SEO throughout multiple content management systems. The ongoing process of SEO requires tracking and analyzing target performance, traffic, trends, and growth to improve and incorporate new ideas.
SEO Highlights
Product Page - Best Gloves for Photography Outdoors
Optimized Search Phrase: Best Gloves for Photography Outdoors
Page Rank: #1 Featured Snippet / #4 Organic Result
Number of Google Search Results: ≈ 3,840,000
Date of Screenshot: March 19, 2018
Additional Page #1 Ranking Phrases: AquaTech Sensory Gloves Sizing (#7), AquaTech Sensory Gloves (#8), Gloves for Outdoor Photography (#9), AquaTech Gloves (#10)
URL: https://store.naturescapes.net/best-gloves-for-photography-outdoors-sensory-gloves-by-aquatech
Informational Page - Flash Extenders Chart
Optimized Search Phrase: Better Beamer Flash Extenders
Page Rank: #3 Organic Result / #1 Sidebar Featured Snippet
Number of Google Search Results: ≈ 931,000
Date of Screenshot: June 27, 2018
Additional Page #1 Ranking Phrases: Better Beamer for Yongnuo (#1), Visual Echoes Better Beamer (#3), Better Beamer Flash Extender (#3), Better Beamer (#5)
URL: https://store.naturescapes.net/better-beamer-flash-extender-compatibility-chart
Informational Page - Tripod Comparison Chart
Optimized Search Phrase: Tripod Compare
Page Rank: #2 Organic Result
Number of Google Search Results: ≈ 21,400,000
Date of Screenshot: June 3, 2018
Additional Page #1 Ranking Phrases: Tripod Comparison Chart (#1), Induro Tripod Comparison (#2), Tripod Comparison (#9)
URL: https://store.naturescapes.net/tripod-comparison-chart
Product Page - Skimmer Ground Pod II
Optimized Search Phrase: Skimmer Ground Pod II
Page Rank: #2 Organic Result
Number of Google Search Results: ≈ 226,000
Date of Screenshot: June 3, 2018
Additional Page #1 Ranking Phrases: Ground Pod for Camera (#1), Skimmer Ground Pod (#2), Ground Pod (#4)
URL: https://store.naturescapes.net/skimmer-ground-pod-ii-camera-support-for-bird-and-wildlife-photography
Product Line Landing Page - Best Winter Photography Gloves
Optimized Search Phrase: Best Winter Photography Gloves
Page Rank: #4 Organic Result
Number of Google Search Results: ≈ 44,300,000
Date of Screenshot: July 6, 2018
Additional Page #1 Ranking Phrases: Winter Photography Gloves (#4), Best Gloves for Photography in the Winter (#7)
URL: https://store.naturescapes.net/best-winter-photography-gloves
Product Page - Gitzo Monopod
Optimized Search Phrase: Gitzo GM4552L
Page Rank: #3 Organic Result
Number of Google Search Results: ≈ 11,500
Date of Screenshot: June 5, 2018
Additional Page #1 Ranking Phrases: Gitzo GM4552L Review (#5), Gitzo GM4552L Monopod (#5), Extra Tall Monopod (#10)
URL: https://store.naturescapes.net/extra-tall-monopod-gitzo-gm4552l-for-moving-subjects
Travel Page - Bosque del Apache Photography Workshop
Optimized Search Phrase: Bosque del Apache Photography Workshop
Page Rank: #1 Organic Result
Number of Google Search Results: ≈ 36,300
Date of Screenshot: October 4, 2017
Additional Page #1 Ranking Phrases: Bosque del Apache Photography (#8)
URL: https://store.naturescapes.net/workshops/bosque-del-apache-photography-workshop-2017
Travel Page - Osprey Photography Workshop
Optimized Search Phrase: Osprey Photography Workshop
Page Rank: #6 Organic Result
Number of Google Search Results: ≈ 925,000
Date of Screenshot: April 16, 2018
Additional Page #1 Ranking Phrases: Blue Cypress Lake Photography (#5)
URL: https://store.naturescapes.net/workshops/osprey-photography-workshop-2018
Travel Page - Florida Bird Photography Workshop
Optimized Search Phrase: Florida Bird Photography Workshop
Page Rank: #8 Organic Result
Number of Google Search Results: ≈ 797,000
Date of Screenshot: April 16, 2018
Additional Page #1 Ranking Phrases: Southwest Florida Photography Workshop (#6)
URL: https://store.naturescapes.net/workshops/florida-bird-photography-workshop-2018
Travel Page - Hummingbird Photography Workshop
Optimized Search Phrase: Hummingbird Photography Workshop
Page Rank: #6 Organic Result
Number of Google Search Results: ≈ 3,510,000
Date of Screenshot: May 11, 2018
URL: https://store.naturescapes.net/workshops/hummingbird-photography-workshop-2018
Travel Page - Brown Bear Photography Tour
Optimized Search Phrase: Brown Bear Photography Tour
Page Rank: #6 Organic Result
Number of Google Search Results: ≈ 25,400,000
Date of Screenshot: March 21, 2018
Additional Page #1 Ranking Phrases: Brown Bear Photography Alaska (#6), Brown Bear Photography (#6, plus Image Search result), Katmai Bear Photo Tours (#7), Alaska Bear Photography Tours (#9)
URL: https://store.naturescapes.net/workshops/brown-bear-photography-tour-katmai-alaska-2018
Travel Page - Nature Photography Workshops
Optimized Search Phrase: Nature Photography Workshops
Page Rank: #4 Organic Result
Number of Google Search Results: ≈ 57,000,000
Date of Screenshot: July 6, 2018
Additional Page #1 Ranking Phrases: Nature Photography Workshops 2018 (#4)
URL: https://www.naturescapes.net/workshops