SEO

Search engine optimization helps customers while increasing organic traffic, reach, and conversions.

SEO - Search Engine Optimization

NatureScapes.net Search Optimization

NatureScapes is one of the longest running websites for nature photographers since its debut in 2003. As a brand, the company consists of several different business segments of photographers in their audience.

Since 2016, I’ve worked on optimizing website pages for different areas of the company. My process beings with understanding user needs and business goals to formulate supporting search intent. Next, keyword research and analysis is performed to see where the website ranks currently and what opportunities exist. With a focus on targeted searches, I’ve written page content and designed and developed supporting landing pages to optimize the on-page experience.

In addition I’ve performed website audits, fixed issues, and worked with the web developer to build a system for managing SEO throughout multiple content management systems. The ongoing process of SEO requires tracking and analyzing target performance, traffic, trends, and growth to improve and incorporate new ideas.

SEO Highlights

SEO - Featured Snippet

Product Page - Best Gloves for Photography Outdoors

Optimized Search Phrase: Best Gloves for Photography Outdoors

Page Rank: #1 Featured Snippet / #4 Organic Result

Number of Google Search Results: ≈ 3,840,000

Date of Screenshot: March 19, 2018

Additional Page #1 Ranking Phrases: AquaTech Sensory Gloves Sizing (#7), AquaTech Sensory Gloves (#8), Gloves for Outdoor Photography (#9), AquaTech Gloves (#10)

URL: https://store.naturescapes.net/best-gloves-for-photography-outdoors-sensory-gloves-by-aquatech


SEO - Store Chart

Informational Page - Tripod Comparison Chart

Optimized Search Phrase: Tripod Compare

Page Rank: #2 Organic Result

Number of Google Search Results: ≈ 21,400,000

Date of Screenshot: June 3, 2018

Additional Page #1 Ranking Phrases: Tripod Comparison Chart (#1), Induro Tripod Comparison (#2), Tripod Comparison (#9)

URL: https://store.naturescapes.net/tripod-comparison-chart


SEO - Store Product Skimmer

Product Page - Skimmer Ground Pod II

Optimized Search Phrase: Skimmer Ground Pod II

Page Rank: #2 Organic Result

Number of Google Search Results: ≈ 226,000

Date of Screenshot: June 3, 2018

Additional Page #1 Ranking Phrases: Ground Pod for Camera (#1), Skimmer Ground Pod (#2), Ground Pod (#4)

URL: https://store.naturescapes.net/skimmer-ground-pod-ii-camera-support-for-bird-and-wildlife-photography


SEO - Store Landing Page

Product Line Landing Page - Best Winter Photography Gloves

Optimized Search Phrase: Best Winter Photography Gloves

Page Rank: #6 Organic Result

Number of Google Search Results: ≈ 38,600,000

Date of Screenshot: June 5, 2018

Additional Page #1 Ranking Phrases: Winter Photography Gloves (#4), Best Gloves for Photography in the Winter (#8)

URL: https://store.naturescapes.net/best-winter-photography-gloves


SEO - Store Product Monopod

Product Page - Gitzo Monopod

Optimized Search Phrase: Gitzo GM4552L

Page Rank: #3 Organic Result

Number of Google Search Results: ≈ 11,500

Date of Screenshot: June 5, 2018

Additional Page #1 Ranking Phrases: Gitzo GM4552L Review (#5), Gitzo GM4552L Monopod (#5), Extra Tall Monopod (#10)

URL: https://store.naturescapes.net/extra-tall-monopod-gitzo-gm4552l-for-moving-subjects


SEO - Travel Bosque

Travel Page - Bosque del Apache Photography Workshop

Optimized Search Phrase: Bosque del Apache Photography Workshop

Page Rank: #1 Organic Result

Number of Google Search Results: ≈ 36,300

Date of Screenshot: October 4, 2017

Additional Page #1 Ranking Phrases: Bosque del Apache Photography (#8)

URL: https://store.naturescapes.net/workshops/bosque-del-apache-photography-workshop-2017


SEO - Travel Florida Osprey

Travel Page - Osprey Photography Workshop

Optimized Search Phrase: Osprey Photography Workshop

Page Rank: #6 Organic Result

Number of Google Search Results: ≈ 925,000

Date of Screenshot: April 16, 2018

Additional Page #1 Ranking Phrases: Blue Cypress Lake Photography (#5)

URL: https://store.naturescapes.net/workshops/osprey-photography-workshop-2018


SEO - Travel Florida Birds

Travel Page - Florida Bird Photography Workshop

Optimized Search Phrase: Florida Bird Photography Workshop

Page Rank: #8 Organic Result

Number of Google Search Results: ≈ 797,000

Date of Screenshot: April 16, 2018

Additional Page #1 Ranking Phrases: Southwest Florida Photography Workshop (#6)

URL: https://store.naturescapes.net/workshops/florida-bird-photography-workshop-2018


SEO - Travel Hummingbirds

Travel Page - Hummingbird Photography Workshop

Optimized Search Phrase: Hummingbird Photography Workshop

Page Rank: #6 Organic Result

Number of Google Search Results: ≈ 3,510,000

Date of Screenshot: May 11, 2018

URL: https://store.naturescapes.net/workshops/hummingbird-photography-workshop-2018


SEO - Travel Bears

Travel Page - Brown Bear Photography Tour

Optimized Search Phrase: Brown Bear Photography Tour

Page Rank: #6 Organic Result

Number of Google Search Results: ≈ 25,400,000

Date of Screenshot: March 21, 2018

Additional Page #1 Ranking Phrases: Brown Bear Photography Alaska (#6), Brown Bear Photography (#6, plus Image Search result), Katmai Bear Photo Tours (#7), Alaska Bear Photography Tours (#9)

URL: https://store.naturescapes.net/workshops/brown-bear-photography-tour-katmai-alaska-2018

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