Design Process

The best user experiences begin with discovery, research, and an intentional, results-driven strategy.

My passion is designing for real people, taking a research-informed approach to all design decisions. I take the time to be thoughtful and understand the baseline and system I’m working with before devising a strategy designed to enhance a product and service while measuring critical outcomes instead of outputs.

As part of my design leadership and skilled experience, I am adept at selecting the right approach for the problem to be solved without sacrificing high-quality standards. The design process is rarely linear and I am accustomed to embracing ambiguity and agility in my work. As part of service design, I am energized and skilled at designing to solve problems throughout every zoom level—from the smallest interaction to the largest bird’s eye view picture.

Discovery, Requirements, and Stakeholder / User Research

I always meet with stakeholders and users to conduct research for understanding people and their pain points, needs, goals, and areas of opportunity. It’s important to me that I educate my team about the personas we are serving through design.

Goal Definition, Problem Framing, and Usability Testing

I create problem-solving concepts through sketches, wireframes, information architecture, and interactive prototypes for usability testing and iterations. I also think holistically, examining the service and its system to make enhancements across touchpoints.

User Interface Design as Part of User Experience

While visual design branding isn’t my career focus, I have many years of experience creating styles for visual cohesion throughout the entirety of digital products that fits into the brand’s identity. I also leverage existing branding and design systems.

Build, Observe, Measure, Test, and Make Strategic Iterations

After a UX / service design is deployed, I measure the results from an established baseline and make iterations based on user feedback and data analysis. In an Agile environment, rapid iteration is important to bring value to each sprint.

Management and Mentorship of Other Designers

I enjoy helping to build the skill set of early career designers. I lead by example, sharing my knowledge and coaching other designers. I also like to learn from complementary disciplines like product owners, accessibility specialists, and engineers.

Leadership and Design Practice Enablement

I take time to teach stakeholders / teams about the value of design and the “why” behind recommendations by teaching through doing. It’s important to take everyone along the design journey. I also set standards and create materials for my team.

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